Sugoi Co — Anime Japan 2026

Your partner for anime in
Australia & New Zealand

About Us

Built for anime.
Built for this market.

Theatrical — cinema releases with full marketing campaigns

Home Entertainment — Blu-ray, DVD, digital, collector's editions

Licensing & Merch — brand partnerships across ANZ

Direct to Fan — sugoi.shop, events & activations

ANZ Market

Anime on screen in ANZ

Anime at the box office continues to grow, with record takings in 2025. Shonen action franchises like Demon Slayer and Chainsaw Man dominate, while established franchise films are finding wider audiences than ever.

$17M

2025 anime box office (AUD)

880K

Admissions across ANZ

Record

Year for anime at the ANZ box office

Growing

Franchise films finding wider audiences

Theatrical Distribution

Our titles on the big screen

$Oshi no Ko$ Ghost in the Shell 2

Coming Soon

Upcoming theatrical

AKIRA IMAX

Umamusume Pretty Derby

Gundam Hathaway 2

The Last Blossom

Actively acquiring theatrical rights for 2026–2027. We handle cinema distribution, marketing campaigns, and event screenings across ANZ.

Home Entertainment

Physical & digital

#1

Arcane Season 2
January 2026

#1

Cyberpunk Edgerunners CE
February 2026

Arcane Season 2 CE

Cyberpunk Edgerunners CE

Coming soon: Wolf Children CE • Lycoris Recoil • Summer Wars Deluxe CE • Colorful Stage CE

Fan Engagement

Premiere events & activations

Partnering with SMASH! and local fan communities for fan premieres, screenings, and brand activations across ANZ.

Brand Licensing

Anime beyond the screen

Culture Kings

Kokoro Ramen

Aftershock PC

The Oodie

TT Racing

Naruto Symphony

$Repco × Initial D$

Repco

EB Games

30+ licensees across apparel, food, gaming, auto, homewares & live events — expanding from specialist to mass market in 2026.

Licensing Highlights

Key partnerships

Kokoro Ramen × Woolworths

First locally-developed anime food product in Australia. Naruto & One Piece ramen on shelves nationally from March 2026.

Culture Kings × One Piece

Streetwear collection launched November 2025 across AU/NZ and North America.

The Oodie × 3 IPs

Naruto, One Piece & Dragon Ball Super collections with Australia's biggest comfort-wear brand.

Hakata Gensuke × Naruto

Themed ramen bowls, exclusive merch & limited-edition collectibles at restaurant locations.

Why Sugoi Co

What sets us apart

01

Founder-led, direct access

No layers of middle management. Tim and Sly have spent 25+ years in the anime industry — you deal directly with the people who make the decisions.

02

Every format, one partner

Theatrical, physical, digital, licensing, merch, events, e-commerce — all handled in-house. Your IP gets full attention across every channel.

03

Deep roots in the ANZ anime community

Fan premieres, brand partnerships, and activations through local fan organisations — not just distribution, but community building. Backed by JB Hi-Fi retail presence and sugoi.shop, our own direct-to-fan store.

The Team

People in the room

Tim Anderson

CEO & Founder

Co-founder and former CEO of Madman Entertainment. Nearly 30 years in the anime industry.

Sylvester Ip

GM, Media

20-year anime industry veteran. Drives media strategy and distribution across ANZ.

Let's talk

sugoi.co

Built for anime.Built for this market.